Business Plan For Children's Shoes Celebrity E-commerce Project

There are numerous successful cases of celebrity e-business using products to turn fans into cash.The rapid growth and considerable investment gains in a short period of time make the author who is engaged in the traditional children's shoes industry amazed.There is no high penetration brand in the traditional children's shoes industry,with the total market value exceeding 50 billion and the annual sales growth rate of more than 10%.This paper combines children's shoes from traditional industries into the mainstream of celebrity e-commerce,and makes business plans for new brands.To study whether the project can achieve annual sales of over 100 million and market share of 0.25% in five years' operation.In order to study the feasibility of the project,first of all,the author made a detailed plan for the company,and developed the business model of celebrity e-commerce and the company's target vision of market share of 0.25%.Secondly,by analyzing the company's internal advantages and disadvantages as well as the external environment,it is concluded that the growth strategy is adopted in the competition of children's shoes industry.Under the influence of the two-child policy,the team's professional supply chain management ability is adopted to develop children's shoes with high appearance level and strong functionality.It not only innovates in products,but also used the marketing innovation of celebrity e-commerce to compete in the market in a differentiated way.Thirdly,amarket survey questionnaire was prepared to understand customers from the perspective of consumers,and STP,4P and 4C analysis were used to determine the marketing plan.Then,make the operation plan and manage the personnel and production plan.Finally,three statements,including income statement,balance sheet and cash flow statement,were made according to the financial situation of P company for five years,and the feasibility of the project was found to be very high and the profitability was good.With an investment of 9 million RMB in the first year,the sales revenue is expected to exceed 130 million in 2023 through five years of operation.When the product is sold to 11818 pieces,the break even can be achieved,with the highest return on equity of 58% and the NPV=135814282.75 in the net present value analysis report,the data performance is excellent.The results of the business plan show that the project is an efficient and promising project.It is estimated that 100 million annual sales will be completed in 2023,and it will gain a certain market share in the children's shoes segment,and it has great development potential.