Children's Wear Business Plan Of D Clothing Company

China is a major garment manufacturer and also a major garment exporter in the world.However,as the international political and economic environment changed,Chinese garment manufacturer were facing the situation of export order reduced and the production cost raised.In addition,with the development of the garment industry in other Southeast Asian countries,the competition is increasingly fierce,while the domestic clothing retail sales volume is declining year by year.Although the turnover has increased,the growth rate is slowing down in fact.China's per capita GDP is rising,people's consumption concept is also upgrading,more focused on personalization,environmentally friendly clothing fabrics and high-quality clothing.The important issue that garment enterprises must face is to meet the personalized needs of modern consumers and to break through in the fierce market competition.For a long time,most of China's clothing enterprises only rely on OEM mode,no brand awareness,and China's existing clothing brand's reputation is not as good as foreign brands.Government strongly advocates the construction of Chinese own brands,and then a large number of garment manufacturers have begun to transform and upgrade from OEM to ODM and OBM.This business plan is written for a Guangdong knitting clothing factory.Its business is still remaining OEM model for helping international famous brands to manufacture.It is in a passive position in the current fierce market competition,with profits falling and facing development bottlenecks.In order to change the current situation and seek a better way out,it is decided to set up a new clothing company.It planned to open up a new development direction through the production and sales of knitted children's wear,and to realize its transformation and upgrading strategy from OEM to ODM and OBM based on its strengthened capability of design and marketing.D clothing company will manage risk control while conducting its differentiated competition strategy.The analyze methods which helps to analyze the external environment,the competition situation,the advantages and disadvantages in this article which including PEST,Michael Porter five forces model,SWOT and some other analyze models.It aimes to formulate the business model and detailed operation and marketing plan in line with D clothing company's actual situation;and through the estimation of the project investment income to determine the financial feasibility,at the same time,consider the investment risk to seek for company's steadily operation.