Business Plan Of The B2C Project Of Annie Princess’s Big Children Clothing

Followed by cultural,behavioral habits and changes in people’s consumption concept,China’s economic developed rapidly over the past twenty years.As an important part of children’s clothing market,the market demand and the marketing channel has great changes,especially in China two-child policy implementation,children’s clothing market has a great opportunity and the market capacity will be further enhanced.T&Q clothing Sales Co.,Ltd.is located in a water town named Jinxi.It engaged in the clothing design,processing and traditional medium sized family enterprise with a history of more than and 10 years.At present,in order to find the funds in the hands of a good investment channel and seize Jack Ma’s new retail opportunities,the company planning launched the "Annie Princess" big children’s clothing E-commerce business.The purpose of this paper is to use investment return analysis tools to provide decision support for the successful implementation of the "Anne Princess" children’s clothing on-line business.At the same time,the use of human resources,marketing,strategic analysis,financial analysis and other MBA courses,for the smooth operation of the project to provide scientific business planning.These theories so as to dispel the doubts of investors to invest in the project,so that investors at ease investment.This article is used in the writing of the business plan.The paper first introduces the background and significance of the project,and finds the research method by referring to the reference literature in a large number of related industries.Second,through the internal and external analysis of the project,design and develop relevant strategies.Through the use of well-known market segmentation STP theory,here to find the target market and potential customers and to develop effective pricing and new media promote plan.The project is planned by the new product promotion plan and the brand operation plan of the project.The ROI of the project is analyzed by scientific co-ordination method such as net present value,investment payback period and internal rate of return.Finally,this paper uses the Gantt chart to effectively control the key nodes of the project implementation.This business plan for exploring the current era of e-commerce and the new entity economy under the background of the times,the children’s clothing industry by new retail business model,to develop scientific and rational,to make enterprise competitive strategy of differentiation itself has a representative significance from the red sea in search of the blue ocean.