A Company Quadrotor UAV Project Business Plan

UAV， unmanned vehicles， is a kind of high-tech products which collection ofaerodynamics, material mechanics, automatic control technology, software technology, anddeveloped in recent years. UAV is widely used in aerial reconnaissance, surveillance,communications, anti-submarine warfare and electronic interference, etc. Currently more than30countries and regions in the world developed over50types of UAV. There are more than300type UAVs equipped in55countries.With the development of UAV technology and the market ripe, many units in our countrybegin to research on UAV in high speed. And it started to use in land surveying and mapping,marine applications, emergency rescue, forest fire prevention and other civilian applicationsgradually in recent years in our country.UAV in use has low cost, convenient use and strong adaptability to environment, but atthe same time, as a kind of aviation products, also UAV products have very high reliabilityand handling. The current domestic market UAV are widespread, such as poor reliability andpoor maintainability characteristics, such problems as imperfect system, affects the drones inthe popularization and application in a wide range of industries and market rapid formation.While A company introduces Germany Quadrotor UAV manufacturing technology,product advantages in UAV solved the difficult problems in the popularization of UAV,occupy the advantage in the market, in order to further expand the market share, and acquiredGermany there is no research and development company, A company financing plans are putforward.This article first discusses the background and meaning of the business plan, and then byusing the theory of strategic management of Quadrotor UAV project internal and externalenvironment analysis, think the current domestic drones civil market though its early, but haswide market application foundation and great development potential. After the analysis of thecompetitive advantage of A company, using the marketing theory of market segmentation,target market and market positioning. Then marketing plan, through the4P model to analyzeA company Quadrotor UAV pin combination strategy. After using the knowledge of financialplanning and financial management to evaluate project financial decision-making index.Finally on the theory of risk management of project risk analysis may encounter risk andproposes the corresponding countermeasures and methods of risk aversion.Through this article research shows that the product of Quadrotor UAV project of Acompany application scope is broad, wide prospect of market, the product itself has A clear advantage.Project dynamic payback period is3.99years，the investors dynamic payback period is4.38years, the project economic benefit is remarkable, and can control the risk of the projectitself at lower levels, the conclusion shows that the project is feasible.Capital financing of the business plan for A company to provide decision-makingreference, the hope can absorb up to A company the desired industry investment, to investors,customers, employees and social win-win goal.