Research On Brand Marketing Strategy Of LE Electronic Products In Hainan

After the rapid development of the fortieth anniversary of reform and opening up,China has become the second largest economic country in the world.At the same time,China's population base is large,and the demand gap for various products is growing.And with the continuous improvement of people's living standards,electronic products such as household appliances have become indispensable necessities in people's lives.In order to meet the needs of consumers in the market,major household appliances enterprises not only increase the production of household appliances,but also expand the scale of enterprises,resulting in increasingly fierce competition environment in the household appliances market.Facing such a fierce competitive market,it is necessary to enhance the quality of household appliances enterprises,constantly innovate their household appliances products and expand their economic benefits.At present,people's demand for household appliances products promotes the sales growth of household appliances products,and realizes the economic growth of household appliances enterprises.The increasing demand for household appliances products has provided a huge market for household appliances enterprises.Whether domestic or foreign-funded household appliances enterprises in China,in order to gain a foothold in the Chinese household appliances market,they continue to play their own advantages.Due to the different level of economic development among different regions in China,the prices of household appliances in the market are also different.The measures taken by household appliances enterprises to win the market by using price advantage have lagged behind and can not bring effective benefits to the company.Therefore,it is necessary to understand the needs of people in different markets,and to carry out targeted sales in combination with the markets in different regions.Brand marketing in marketing strategy can be used to enhance brand value by using brand influence,and then realize the sustainable development of household appliances enterprises.This paper takes LE Electronic Products Company as the research object.LE Electronic Products Company,as a foreign household appliance enterprise,has a huge impact on the local household appliances enterprises,and has its own advantages.This advantage is actually a disadvantage.Enterprises need to meet the needs of consumers,achieve their own brand,and ultimately realize their own advantages.Sustainable development in China's market.Therefore,this paper analyzes the operation and development of LE electronic products company in Hainan market.Because the nature of electronic products determines the particularity of their marketing methods,the author,based on a large number of research results,refers to many successful brand marketing cases,and combines with China's national conditions,discusses its brand marketing strategies and methods in the electronic products market.This paper adopts the methods of literature research,phenomenon induction,investigation,comparative analysis,quantitative analysis and SWOT analysis to analyze the advantages,disadvantages,opportunities and threats of L electronic company.It has been targeted to find a way to increase its brand marketing strategy in the Hainan market,improve the quality of service,and increase the power of the brand.