The Reseach On The Brand Marketing Strategy Of Harbin Popular Meat Food Co.,LTD.

Again and again to the industrial revolution,promote the development of the w orld economy,the competition of the commodity as escalating,accepted the concep t of brand marketing.China’s economic development,led to the improvement of pe ople’s income,people have to the requirement of food to eat,eat well,towards the h ealth,nutrition,delicious to eat.In the process,has also been a rapid growth of the Chinese meat product industry,Harbin meat industry,in particular,the brand is nu merous,competition is intense.Competition in the market from the early stages of p roduction competition,quality competition gradually upgrade to the brand competiti on stage.Therefore,the correct brand marketing strategy can help enterprises to get superiority in market competition.This article takes Harbin public meat food co.,LTD as the research object,wit h relevant theoretical knowledge as the basis,combined with market environment a nd condition of Harbin public meat food co.,LTD.,for "meat" brand marketing stra tegy is studied.This paper first describes the thesis research background,this paper expounds the current research status at home and abroad,research methods and rela ted basic theory;Then analyzed the Harbin public meat food co.,LTD.,the market environment,external environment and industry present situation has carried on the detailed research and analysis,the analysis of Harbin city’s main rival,it is conclud ed that the model of five competitive market environment,internal environment ana lysis it is concluded that the "meat" the SWOT analysis of the brand.On this basis,the Harbin public meat food co.,LTD.,the current situation of and problems existin g in the brand marketing strategy are analyzed.At the end of the paper for meat foo d co.,LTD.Harbin public problems existing in the brand marketing strategy of bran d marketing strategy improvement countermeasures are given.