Brand Marketing Strategy Research Of SZ Company

This paper argues that China's IT industry in the brand marketing problem is more serious,the relative international competition especially transnational corporations to attack of the IT industry in our country,the problem is particularly prominent.In this paper,first of all,focus on the issues of the IT industry brand marketing,and analyzes the development of IT industry in our country,from the domestic and international two aspects to the comprehensive analysis of China's IT industry brand marketing problems;Close ties to China's IT industry brand construction reality,through the analysis of brand related issues and research,for China's IT industry brand marketing strategy advice,strategies are divided into positioning strategy,brand extension and brand crisis management strategy.Computer as a tool to replace the human brain,with the development of the economy,has been widely applied in many fields,such as economy,life,national defense.Therefore,the computer industry got rapid development,and increasingly fierce competition in the industry.SZ as a rising star of the local brands,and its development is faced with big brand competition at home and abroad.Need to know the market as a result,the SZ computer company,looking forward to the future,put forward the brand marketing to promote the development of enterprise development strategy and marketing strategy.This article will SZ locating in the low-end market,in order to second-and third-tier cities,aspires to be a leader of China's computer market.According to the"based on now,looking to the future planning vision","flexible innovation,serving the public" as brand marketing ideas.This strategy according to the market positioning,from brand marketing principles,positioning,extension,crisis management four aspects put forward the concrete marketing strategies.