Research On Brand Marketing Strategy Of Electronic Products Under The New Media Environment

In the new media environment the change of information technology can even calculation for weeks.Electronic product market as a special product market,it can be the thermometer of time and technology.This study adopts literature research method and qualitative research method to research the new media environment electronics brand marketing strategy.This study analyzes and summarizes the concept of new media,4V theory,brand marketing theory,the theory of integrated marketing and H5 technology.Then detailed interprets the operation mechanism of wechat public platform,which is the most popular channels in the new media environment.Consumers change from original passive recipients to active searchers and even secondary disseminators,corporate brand promotion channels are increasingly diverse.In the new media environment Internet users is increasing,especially mobile phone users,which makes electronics companies come to an unprecedented opportunity to promote their brands,but at the same time with the characteristic of a short period,the electronics companies have to face up to challenges.This paper analyzes the outstanding events of successful electronics companies promoted their brands,conducting in-depth interpretation of their lessons and finding out the existing problems.Finally,suggestions will be gave for the above problems.