Research On Brand Marketing Strategy Optimization Of FL Gasket Company In China In The Internet Age

Gasket manufacturing industry is a "tiny" industry,but it is an integral part of the secondary industry.Due to the small scale of the industry,the large number of manufacturing companies and the traditional marketing,the gasket industry is in a traditional and closed market environment,which has caused customers to have insufficient knowledge of gasket technology and a deep perception of gasket brands.Traditional gasket manufacturing companies have not studied the benefits that brand marketing can bring to enterprises in marketing,but only focus on the existing market and are limited to traditional marketing methods.With the increasingly fierce market competition and the market's new demands for gasket technology,gasket companies must raise awareness,formulate long-term market strategies based on their own companies' actual development,and formulate brand marketing strategies based on their brand premises.In the age of the Internet,some companies have begun to use Internet technology to share gasket technology and knowledge with customers to carry out brand online marketing.However,because of the lack of research and analysis of the gasket industry and the market,these companies often use sporadic and scattered methods and means,and lack of brand value transmission,so that the networked brand marketing strategy only floats on the surface.But did not bring the brand to the hearts of customers.This article defines the basic concepts of brand and brand marketing strategy,and selects two basic theories of brand positioning and brand image as the foundation of the gasket company's brand marketing strategy.Using literature and report research,corporate surveys and questionnaire survey methods,The FL gasket company's brand marketing status was investigated and analyzed,and problems such as unclear FL brand positioning,vague image,insufficient promotion and lack of systematic Internet technology application were obtained.In view of this,based on the STP positioning method and using specific strategies such as brand promotion,precision marketing and interactive marketing,this article puts forward suggestions on the optimization of brand marketing strategies for FL Gasket Company.The research in this article not only provides help for FL gasket company in sustainable brand marketing development,but also provides a reference for the market development and development of other companies in the industry.