Research On The Strategy Of HQ Farm Business Model Innovation

With the development of economy and the progress of the times,the traditional business model has been unable to adapt to this complex and changeable modern business society.So,how to seek development and success in the modern and changing business society,and how to explore a business model to adapt to their own development has become an urgent problem for contemporary enterprises.The problem.Taking HQ farm as an example,this paper explores the characteristics of its business model innovation,analyzes its causes of innovation,and as a blueprint,summarizes the importance of influencing enterprise business model innovation.In particular,first,it puts forward the background,purpose and significance of business model innovation,as well as the research methods and research contents,and summarizes and analyzes the concept system of business model and its innovation in the light of domestic and foreign theories.Secondly,taking HQ farm as the research object,the basic analysis framework of its business model innovation is formed through the analysis and research of its development stage and the existing problems of its traditional business model.Thirdly,it analyzes the former causes of HQ farm business model innovation,and points out the external factors(market competition,entrepreneurial culture,consumption demand,government industrial policy,etc.)and the internal influence factors(enterprise leaders,corporate culture,organizational learning power,etc.),and from customer value claims and customers.Then,it expounds the strategy of HQ farm business model innovation,analyzes its business model innovation approach(product service,internal value chain,target customer,relationship network,profit model),and carries out innovation evaluation from four aspects of finance,external environment,internal and customer.Finally,the research findings and enlightenment are summarized,and the research findings of the business model innovation are summarized,and the practical enlightenment of the research and the future research direction are put forward.