Research On EY Company's Network Marketing Strategy Of Agricultural Products

China is a big agricultural country.As the primary industry,agriculture is not only related to the economic development of our country,but also closely related to the material basis of our daily survival and development.However,compared with other industries,China's backward rural development,unbalanced supply and demand of agricultural products,agricultural products difficult to enter the city,frequent price fluctuations and other issues,seriously limiting the development of agriculture and even the national economy and the improvement of the overall quality of life of the people.Network marketing of agricultural products plays an active role in breaking the shackles of existing agricultural products marketing and promoting the development of agricultural economy.The network marketing of agricultural products has gradually become an important strategy for the transformation and development of traditional agriculture related enterprises.Based on the analysis of the current situation and problems of EY's network marketing of agricultural products,this paper puts forward some improvement strategies to provide experience and practical basis for enterprises.his paper uses literature research,visiting research,comprehensive analysis and other methods,through field visits to EY company and related enterprises in the same region,collect and collate first-hand information,specifically from the following aspects.First of all,summarize the research status at home and abroad,learn the agricultural products network marketing and network marketing strategy and other related theoretical basis.Secondly,from the macro environment,competitors,customer market and other aspects of comprehensive analysis of EY company's agricultural products network marketing environment.Third,through questionnaires and interviews,this paper analyzes the main problems of EY company's agricultural products network marketing,mainly in the product target consumer groups are not clear,lack of core brands,inadequate use of network marketing channels,promotion forms are too single,price strategy is insufficient,logistics distribution system is not perfect,enterprise marketing management Unreasonable and so on.Fourthly,aiming at the problems existing in EY's network marketing of agricultural products,this paper puts forward some strategies,such as defining the target consumer groups,strengthening the brand image,setting up the "online + offline" marketing channels,setting reasonable prices,enriching the network promotion activities,and promoting the construction of marketing platform,perfecting the logistics distribution system,andfinishing.Good marketing organization structure,strengthen the construction of marketing team and other safeguard measures,for EY company to rationally use network marketing to enhance their operational level and market competitiveness,provide operational feasibility suggestions,and provide a reference for similar enterprises to implement network marketing.