Research On Marketing Strategy Based On O2O Integrated Retail Model

With the advance of "Internet plus agriculture",modern information technology,such as the Internet,cloud computing,big data ect,will promote China's agricultural modernization development toward agricultural information and intelligence.Especially,with the popularity of Internet and smart phone,people's lives are diversified.Online and offline integration brings consumers diverse choices and rich shopping experience.However,In the era of Internet,the development of electronic commerce of red heart kiwifruit is obviously lagging behind.With the expansion of its scale,the output is increasing.In this paper the Zhangzhen red heart kiwifruit as the object of study,through literature research,field visits,to Zhangzhen red heart kiwifruit marketing situation and the existing problems are analyzed,and on this basis: "sell" to solve the difficult problem,the key is the local e-commerce development,combined with the development characteristics of Zhanzhen red heart kiwifruit.Further put forward countermeasures as follows: the development of electronic business platform,establish cooperative relationship marketing network;relying on the "fruit garden of the four seasons",strengthen brand awareness;the combination of traditional sales and sales network,the integration of online and offline marketing;social responsibility: to carry out the primary and middle school students in second class.Agricultural e-commerce will become a strong link between producers and consumers of agricultural products,bringing convenience to consumers,and plays an important role in improving the production,operation and service level of agricultural products.