Research On LS Company’s Social Marketing Strategy In Internet+mode

Social Marketing is also called Social Marketing or social relationship Marketing.This kind of marketing has been around since the beginning of human society and commodity trading.Through thousands of years of evolution,social marketing,a special sales method that takes advantage of the trust relationship between people,has been widely used in sales work.And this approach has proven to be efficient and effective.With the development and progress of modern science and technology,especially the development and application of internet technology and mobile communication technology,the communication between people has been greatly promoted.Let the behavior of social from offline to online,the frequency of interaction is explosive growth.Internet and mobile internet technologies and related social applications have expanded the range of ordinary people’s social contact and meanwhile enhanced their social influence."Six dimensional theory"1 point out:two people who don’t know each other in the world can connect at most through the connections of six people.According to this theory,we can make the following inference:as long as there is a suitable marketing strategy.I can accurately market any target customer.This is what Archimedes said:"give me a fulcrum and I can lift up the whole earth." Like attracts like.The target audience is the "earth",the Internet is the "lever" that can be extended indefinitely,and the social marketing strategy is the "fulcrum".Rational and innovative use of Internet+social marketing strategy will bring new change to marketing.The research direction of this paper is how to use the new marketing mode of Internet+ social marketing to enhance the competitiveness of industrial product manufacturers and provide new marketing strategies for them.LS company is a typical industrial production enterprise.Founded in 1992,with the reform and opening up of the good times and its own unremitting efforts From the production of carbon brush,gradually transform the idea of production and management.Using new technology to develop various DC motor products,in a short period of more than ten years from a small workshop with only three people to grow into a more than 400 employees,the total area of more than 100,000 square meters,with modern factories,automatic assembly lines of modern enterprises.Social marketing plays a key role in the development of enterprises.On the one hand,enterprise founders win a large number of orders and bring huge profits for enterprises through their social behaviors.On the other hand,we can obtain new trends of industry development through social behaviors,and find opportunities for enterprises to break through "red sea" transformation.However,after more than 20 years of development,social marketing alone can no longer meet the needs of enterprise development,and the company’s development has entered the bottleneck state of low growth.How to break through the status quo,out of the bottleneck is the company’s immediate need to solve the problem.Aiming at the characteristics of industrial product marketing,this paper takes LS company as an example to study some existing problems in marketing of industrial product manufacturers.And make corresponding countermeasures.The main work and research significance of this paper are as follows.Taking LS company as an example,this paper studies the advantages and disadvantages of the traditional marketing mode of industrial product manufacturers,as well as the impact and influence of the current information networking and marketing socialization on the traditional marketing mode.According to the current characteristics of the whole society of information networking,marketing socialization,through clear corporate vision,goals,sorting out the existing problems of the enterprise.Comprehensive use of PEST analysis method to develop a set of LS company’s Internet+ social marketing executable strategy.And by mapping the existing corporate network,social graph.Analyze and define the "key man" of corporate marketing,so as to lay a foundation for the next step of social marketing.The author deeply studied the implementation strategy of social marketing,analyzed the objectives,principles and key factors of the implementation of social marketing,and finally summarized and proposed specific implementation steps and Suggestions.This paper makes an in-depth study on the current situation of LS company’s social marketing in the enterprise network state.Based on the theoretical knowledge of enterprise management,marketing management,marketing psychology,Internet and marketing planning and practical experience,the author puts forward feasible social marketing plans and operational Suggestions for industrial production enterprises.This study provides LS company with a social marketing design scheme under the Internet+ mode,laying a foundation for improving the marketing level and competitiveness of enterprises.At the same time,this study can also be used as a reference for the social marketing planning and implementation of other small and medium-sized industrial production enterprises.Therefore,this study has important research significance and practical application value.