University Campus Marketing Strategy Analysis Of Chongqing Telecom

In recent years, the national income of China has significantly increased, the internet is popular while the mobile communication utensils per capita also rised dramatically, which bring the domestic telecommunications enterprises unprecedented opportunities and challenges. In the university market in Chongqing, China Telecom is facing opportunities and challenges during this period and strong marteting plays a very important role. It behooves us to make a specific, advanced research plan which makes the company's resources perfectly match the marketing chances. Therefore, the research on the marketing tactics of China Telecom is of great importance at this stage.Guided by the latest marketing theory, based on the first hand market information and second hand materials, the author analyzed the campus market of Chongqing Telecom by researching its current market segmentation, product strategy, channel and promotion strategy. Personal suggestion was also put forward based on the analysis.The essay begins with clarifying the research purposes and structure, and briefly explains the relevant marketing theories. And the author analyzed the macro environment, trends of the telecommunication market in China. Fallacies in marketing strategy of telecommunication service providers and their competitive advantages were also studied. Following that, the essay identified the major problems of the campus marketing strategy of China Telecom based on the facts of its share in campus market as well as that of other service providers. In the meantime a SWOT analysis was carried out to explore the strengths, weakness, opportunities and threatens of China Telecom, based on which the author suggested her new marketing strategy and a marketing action plan with characteristics of universities in chongqing taken into consideration. Last but not least, the author summarized her research findings as a reference for the business development of China Telecom in campus market.