Research And Application On Campus Marketing Policy For China Telecom Corporation Limited Chongqing Branch

With the reformation of telecom industry and grant of the third mobile communication, China telecom turn into ovrall-bisiness running stage, which makes competition between telecom enterprises is becoming increasingly fierce. Marketing has become one of the most works among the running work of telecom enterprises. Only in striving for more market share and more consumers, they can acquire wider development and more profit.There is dimensionality extensively, many schools and many campus consumers in Chongqing. Campus telecommunication market has become the objective of telecom running corporations. However, because China Telecom Corporation Limited Chongqing Branch is not attach importance to campus market enough at present, the market share of overall-bisiness and mobile bisiness is low in campus market, the degree of brand perceptivbility is lower than other corporation, user satisfaction degree need to improve, increase of traditional bisiness lacks of power, and the area of campus communicate net needs broaden, it makes more difficult in campus maeketing for China Telecom Corporation Limited Chongqing Branch. Therefore, it is the urgent question how to acquire for competitive advantages in campus communicate market with effective marketing policy for China Telecom Corporation Limited Chongqing Branch.This paper researched to campus markting policy, exterior and inner environment with advantages and disadvantages in campus markting were analyzed, the process of campus marketing and marketing policy adapting to campus marketing were designed for China Telecom Corporation Limited Chongqing Branch. This paper also analyzed implementary effect to campus marketing for China Telecom Corporation Limited Chongqing Branch.Firstly, this paper introduced the background, purpose and significance. Through introducing the research status of marketing policy, the main contents of the paper were proposed.Secondly, this paper researched the campus marketing policy for China Telecom Corporation Limited Chongqing Branch as a whole. Based on market share in campus and the character of campus marketing, the paper analyzed the question in campus marketing and farther designed the process of campus marketing for China Telecom Corporation Limited Chongqing Branch.Thirdly, this paper researched the detailed policy adapting to campus marketing for China Telecom Corporation Limited Chongqing Branch. First of all, the paper analyzed the political environment and economical environment, and researched advantages and disadvantages using SWOT method. Then market segmentation and market positinoning was studied. Lastly, the paper researched the detailed policy adapting to campus marketing for China Telecom Corporation Limited Chongqing Branch and the regulation to ensure implement successfully in campus maekting.Finally, the practical application effects of the campus marketing policy were analyzed.