Research On Development Strategy Of New Energy Equipment Department Of Han's Laser

In recent years,with the background of the government promote the plan of Chinese manufacturing 2025 strategy vigorously,New energy equipment manufacturing industry in the new development opportunity.It sets the new energy equipment department as an example to explore its development strategy in the future.In this paper,the research content and train of thought is as follows:Firstly,in this article,we combed existing theories about the intelligent manufacturing and new energy industry research by reading the literature about the intelligent manufacturing at home and abroad.It is found that the existing data on the shortcomings of the new energy equipment department development strategy research,through to the tide of the new energy equipment department development strategy of case study to make up for the gap.And according to the characteristics of the development strategy research,we took the typical method of SWOT analysis and the model of five competition analysis of business development strategy and plan for the future.Then,in the second chapter of the paper,the key concepts of new energy equipment,strategy and strategic management is defined.Through literature review,the research object and research target range be further defined.On the history of the development of strategic management theory found that after finishing the SWOT analysis and the model of five competitive analysis has the very good complementary,to new energy equipment department inside and outside environment and the group organization industry competition situation is clear.The third chapter uses two methods for equipment department are analyzed in a specific situation,using the model of five competitive to realize their own industry status and the future orientation;Through SWOT method to get the group's own advantages and disadvantages,opportunities and threats,combined form the division of the four strategic choice.In the fourth chapter,with the third chapter analysis,It is formulated that the division work related to strategic goals and strategic objectives,planning,including new product development,technology and management innovation,market,human resources planning.And the strategic planning implementation work points in this paper.Finally,the new energy equipment department strategic planning and implementation of security measures to work arrangement.The work involves the organization structure,human resources,financial management,supply chain,modules such as organization culture construction.Through reasonable function and business work arrangement,we implemented the development strategy of the organization.Finally,we summarizes the business development of some of the conclusions of the strategic planning process,and this paper is also summarized the deficiency of the research on development strategy of the next problem was discussed.