Financial Analysis Of Gree Based On Harvard Analysis Framework

The development of the home appliance industry has not only become an important part of China's economic development,but it will directly affect the quality of people's lives today.Harvard Financial Analysis Framework is a comprehensive and scientific financial analysis method,it analyzes the financial status of the company from four different perspectives: strategy,accounting,finance and prospects.This paper takes Greeas a case,using Harvard Financial Analysis Framework to analyze the financial status of Gree in recent years and then puts forward some suggestions for the future development of the company.This article has six parts.The first chapter is the introduction,which mainly introduces the background and significance of the research,the domestic and foreign related literature review,the ideas and main research methods,innovations and existing deficiencies.The second chapter is an overview of relevant theories.Firstly,the basic methods of financial analysis are expounded,and then the Harvard Financial Analysis Framework theory is elaborated.The third chapter is the financial analysis of Gree's Harvard Financial Analysis Framework.It analyzes the internal and external environment and development strategy of Gree's development,and seeks opportunities and challenges for future development.The accounting analysis mainly focus on the accounting policies and the flexible accounting estimates of Gree.Financial analysis is the analysis of solvency,profitability,operational capability,and growth ability of Gree through the financial statements in recent years.Then several representative financial indicators of the same industry were selected for horizontal comparison,and then advantages and disadvantages of development of Gree are found.The prospect analysis is based on the previous analysis and forecasts the future development of Gree.The fourth chapter is revelation of financial management of Gree.It summarizes the advantage of financial management of Gree,and provide reference for other enterprises.The fifth chapter is the advice of Gree's financial optimization.It puts forward some suggestions for the future development of Gree according to the management ability problems found.The sixth chapter is the proposal for the financial development of Gree.It puts forward some suggestions for the future development of Gree according to the financial problems found.The seventh chapter is the conclusion and outlook,summary of the paper and prospect for future research.Through the financial analysis of Gree,it can be seen that Gree raises capital for the enterprise activities with strength of commercial credit.The strict accounts receivable management policy ensures the security and stability of the enterprise fund and the unique advanced technology and leading channel profit model is the important reason for the Gree's high profitability.Gree's operation ability,however,does not have an advantage,in order to improve the operation ability,Gree proposed a joint inventory of production management mode and strengthen the advice of idle assets management,so as to optimize financial situation.