The Research On Internet Marketing Strategy Of ZJ Heavy Industry Enterprise

For mining machinery manufacturing enterprises,the target customers are mainly in domestic and foreign mining areas,and the market distribution is characterized by “irregular scatter”,which makes it difficult for marketers to obtain sales leads.The popularity of the Internet and the application of online marketing tools and methods provide an effective marketing channel for such companies to obtain sales leads and establish contacts with customers.However,the transformation of network marketing in mining machinery manufacturing enterprises is not an easy task,but a complex system engineering.If you do not use scientific methods for analysis,planning and design,and blindly implement network marketing,it is difficult to achieve the desired results.Taking ZJ company as an example,this paper uses the related theories and methods of strategic management,marketing and e-commerce to conduct special research on network marketing strategy,in order to provide strategic advice for ZJ company to carry out network marketing,and then carry out network marketing for mining machinery equipment enterprises.Provide implementation guidelines.This paper mainly studies the network marketing environment analysis of ZJ company,determines the network marketing orientation and sets the network marketing goal.On this basis,it formulates the strategy of ZJ company network marketing product,pricing,channel and promotion,and finally puts forward the company.Implement organizational guarantees for online marketing.Research shows that network marketing can be used as the main means for ZJ to enter the international market of mining machinery and equipment manufacturing;network marketing method is based on "marketing website + search marketing",assisting third-party platform,mail marketing and video marketing methods;successful implementation of the network Marketing has two key points,one is systematic network marketing planning and targeted network marketing tools and methods,and the second is network marketing organization guarantee,including human resources and working mechanisms.