Competitive Strategy Research Of YH Technology Company

With the rapid development of power electronics technology and the world's emphasis on environmental protection and energy diversification,it is agreed that people's travel will be driven by electric power in the future.The development of electric vehicles meets the theme of current world environmental development and is in line with sustainable development.The development of electric vehicles is inseparable-from the development of their charging infrastructure.In this context,YH company is the research object,and research tools such as PESTAL analysis,five-force model,SWOT analysis and internal and external evaluation matrix are adopted.In-depth analysis of YH's macro environment,industry characteristics;industry competition,and internal environment of the company,and on this basis,matching and selecting YH's competitive strategy,and setting up corporate concentration for YH Company.And the writer also introduced some tips to further elaboration of the implementation of the strategy.YH should make full use of the favorable support period of its industry's dividend period national policy to further expand its enterprise scale and improve its profitability.After years of development and accumulation,YH has established a certain corporate reputation in the industry,which can make full use of its excellent products,industry reputation,forward-looking research and development advantages,product differentiation,market segmentation,etc.At the same time,the batch matured product market will play its cost advantage and expand its market share.Through the above aspects,we will establish a greater competitive advantage and continue to establish new competitive advantages.