Research On The Brand Establishment Of Electronic Components Distributor

After Deng Xiaoping’s southern tour in1992, the electronic component distribution industry began to spread in China, It has gone through the initial stage (1993-1996), the specification phase (1997-2001), the expansion phase (2002-present), Distribution industry change from profiteering era to the present meager profit era. The development of the current electronic component distribution industry is more rational, more competitive; profit has shrunk dramatically and prompted distributors to seek a way out. First, integrate resources through mergers and acquisitions, In addition, by providing more value-added services to get more customers. This article objectively and in-depth analyze the market of Electronic components distribution. Especially is described research and analysis to A company brand building in Electronic component distribution industry, Therefore bring forward how to enhance the brand is one of the key success factors for development of the electronic component distribution industry.Some experts proposed in the next10years China will become the largest consumer market and trade market for the global electronic components.In order to seize a larger share of the market and obtain greater benefits in current increasingly mature market, So this article’s research and analysis is more significant. Especially in facing the challenges of the financial crisis, How to become a winner of the market, we need to think about these issues. This article analysis current situation of electronic components market and electronic component distributors, proposed in the current economic environment how to get out of the plight of the financial crisis and find out new idea for business development. That is issues how to brand building and brand innovation. Next step is electronic components distributors how to properly make adjusting the organizational structure. Change the marketing strategy to enhance the corporate brand image. Using methods of innovative management to expand more enterprise development space.According to distribution and brand building theory, using the combination of theory and practice and my experience in electronic components distribution field. Based on comparative analysis of operating conditions, corporate culture and business model between A company and the others electronic components distribution, And list some examples.