Industrial Module Scale Sales Strategy Optimization Study Of MT Company

In order to introduce foreign advanced technology,China adopted the development strategy of market exchange technology in order to introduce foreign advanced technology.In order to attract more investors from China,China has provided many preferential policies to foreign investment enterprises,which has promoted the rise of China's economy and technology rapidly and effectively.With the introduction of the 2015 policies made in China,the rapid development of domestic manufacturing technology and the release of the relevant laws and decrees on the protection of the ecological environment,China has gradually slowed down the pace of infrastructure investment and gradually abolished the preferential policies of foreign investment,which forced all manufacturing industries to upgrade their products and technological innovations.And foreign investors in China have to bear relatively more competitive pressure and difficulties.Under the pressure of competitive product upgrading and technological innovation,it is of great significance and value to study and formulate marketing strategies that can help the healthy development of manufacturing enterprises to carry out the implementation of China's manufacturing policy.This paper,taking MT company(the largest weighing equipment manufacturer and precision instrument manufacturer in the world)as an example,through the PEST,Potter Five Force model,SWOT analysis method,from the macro to the industry,and then into the enterprise's gradual in-depth research method,analysis the development trend of the weighing industry and existing problems.Cooperate with the upstream &downstream products upgrade to dig more potential business opportunities.Reposition the existing MT market according to STP marketing rules.Enhance product performance and develop more product lines to meet different customer level demands through marketing 4P theory,such as combining with new segment compliance standards and manufacturing automation trends to more series of products.In addition,to optimize packaging's security and brand identification section,to continually develop service product marketing and launch rental services business,which formed 8P marketing theories(basic 4P+ packaging Package+ service 3P).We should analyze and build marketing initiatives and strategies that will help MT companies to meet the needs of the market and improve their competitiveness.The research can not only be applied to MT companies,but also to other weighing module counterparts,which plays a key role in China's overall manufacturing industry.