The Grid Marketing System Optimization Of China Mobile Dongguan Branch

This paper will explore telecom operators in peripheral business units in the face of fierce competition in the market,centralized management and play a combination of sub-regional management advantages,in terms of sales and service support,the use of processes,assessment and other management tools and improve grid marketing system.In this paper the theoretical and practical research achievements at home and abroad on the basis of marketing on the grid,there is a problem according to the operation of mobile Dongguan Branch grassroots marketing,marketing services proposed grid system construction program.This paper mainly adopts the core of literature analysis,investigation,case analysis and other research methods,focusing on network marketing,fully digesting and absorbing domestic and foreign grid marketing mature theory and practice experience,and then try to analyze,the optimization scheme is applied to practical problems,and to the Municipal Telecommunications Enterprises as the research object,how to create a net marketing system,how to divide the grid,construction of support platform with collaborative grid resources,the implementation of integrated marketing services,and other aspects of quantitative performance assessment,analysis and research are carried out in depth,and puts forward the corresponding solutions.Through the research,we found that there are some problems such as coordination and linkage,resource allocation,salary incentive,system support and scheduling management in China Mobile Dongguan branch.By means of grid marketing system can solve these problems,the rational allocation of resources,the implementation of differentiated marketing business,the Dongguan branch of China Mobile's business and management can play a significant role in promoting China Mobile Dongguan branch with the implementation of grid marketing system optimization,and the market position has been significantly improved,business income has been steadily increased,the development of business scale has increased significantly,which improves the overall Dongguan branch of China Mobile in the whole market competitiveness.The empirical study also proves that the grid marketing system in Dongguan branch of China Mobile practical application is good,which can significantly enhance the competitiveness of the Dongguan branch of China Mobile,which also has a good reference value to the industry's other businesses in improving and optimizing the marketing grid system.