Research On Internet Marketing Strategy Of Sports Clothing Of W Co.,Ltd

As the leading enterprise of national sporting goods,W company is the leader of sporting goods and the main force of the sportswear market in china.With the rapid development of Internet driven,W company was to seize the favorable opportunity,in April 2008 started their own network marketing road,now has the largest network marketing system,and strive to expand the scale of the international network,network marketing.However,the overall performance has not been high,and the overall sales performance and market share of W company has not been improved qualitatively.Therefore,the reasons why W company is still mediocre in the early stage of network marketing,and the next feasible coping strategies have become the problems that managers and managers must consider.Therefore,this paper focuses on the development of W company's sports apparel network marketing in recent years,based on 4Ps theory,combined with its current strategy of sports clothing Internet marketing analysis.At the same time,in-depth study of the W company's sports clothing of Internet marketing by using PEST analysis and SWOT analysis of the internal and external environment,based on the actual situation of the six aspects of W company,sports and fitness clothing products,price,channels,promotions,payment and delivery,customer relationship management and marketing strategy.In order for the W company in the future network marketing operation in good health to provide a good direction of development,occupy a favorable position in the fierce competition in the market,but also for other peers effectively through the network marketing to provide a good reference guide.