Research On The Improvement Of The Network Marketing Strategy Of Revitalizing Garment Company

With the Internet plus era,the technology is rapidly maturing,e-commerce platform development like a raging fire,tens of thousands of users to promote the development of online shopping China,making this form of shopping to the rapid development of online shopping.In recent years,the transaction amount of taobao.com increased year after year,Taobao online retail business,the use of online shopping fast and convenient advantages to quickly occupy the market,but because according to the network platform used by marketing and marketing scope often follow.Therefore,the network store marketing mode for the network of retail enterprises,is a new marketing model.In this paper,the network marketing promotion clothing company as the research object,based on the description of relevant theory,analyzes the existing network marketing company in the process of the problem,after sales situation on taobao.com revitalization of the clothing company C2 C online retail store to implement analysis,from the current situation and the network shops company Taobao brand shop net shop,marketing in the marketing process,study the current problems existing in the marketing strategy.And on the basis of the company and the company's Taobao network store marketing social environment,economic environment,cultural environment,technical environment for the implementation of analysis,and take the SWOT analysis on the implementation of a comprehensive analysis of the network of shops,the advantages and disadvantages of opportunities and threats.Finally,pointed out that the company's Taobao network store marketing perfect program.Network marketing based on taobao.com to revitalize the clothing company C2 C online store to implement the comprehensive research,points out the strategy though is pointing to the network of shops,but this strategy can also for other retail outlets from taobao.com.