Zhejiang Huayi Clothing Company Internet Marketing Strategy Research

In the globalization of the Internet era, the traditional industry marketing pattern has a significant impact, between the enterprise and enterprise, between the product and the product is almost transparent, the competition has reached the fierce degree, can be said that the Internet is a double-edged sword, who can grasp the Internet marketing way, who will be able to survive in the in this crisis, Internet marketing transformation of traditional industries is the significance of this study, using qualitative analysis to learn term in the EMBA method and literature analysis method, the political, economic and social, science and technology, ZJHY company and other environmental factors on the domestic will bring about how the Internet Marketing company ZJHY, according to a breakthrough the existing problems and influence for the ZJHY company to find Internet marketing.This paper takes the ZJHY company as the research object, takes the management own clothing brand as the main goal, through each kind of network promotion strategy, the marketing product. In the hope that through the network marketing, gain brand awareness, create their own national brand. After obtaining the brand effect, through the brand premium gain, this article through to its marketing environment PEST analysis and opportunity threat analysis. Find out the practical significance of Internet marketing for ZJHY company, as well as the development of the Internet marketing ZJHY company should have the ability and the ZJHY company to establish the risk of Internet marketing, and put forward measures to deal with.Finally, this thesis from the perspective of business risk pointed out enterprises should need to pay attention to the content, also carry out ZJHY Internet marketing company marketing plan and the specific implementation of the marketing plan specific steps and points out ZJHY just keep a clear mind, rational view of the Internet marketing, in play the advantages of traditional clothing enterprises, with the help of mobile Internet technology, you can turn challenges into opportunities, to achieve new breakthroughs in the enterprise.