The Market Analysis And Strategy Investigation On Outdoor Sports Clothing In The City Of Shijiazhuang

This paper designed the market questionnaire on outdoor-sports clothing in Shijiazhuang by consulting literature and combining the domestic and international market conditions, and analyzed the marketing opportunity on the basis of market research. Through planning strategic, measuring market demand, scanning the marketing environment, analyzing business and consumer buying behavior and competitors and market segmentation, the paper studied outdoor-sports apparel market prospects in Shijiazhuang, made development plans, and learned from the classic cases to provide references for marketing strategy development and shaping supplies.Studies showed that as a new fashion recreation concept, the popularity of outdoor-sports in Shijiazhuang is lower than other developed home cities and the professional is less in the crowd; the differences on outdoor-sports apparel between non-professional groups and professional are significant; pan-outdoor trend is clearly; the competition in the domestic market brand is weak; outdoor-sports industry has a broad space for development. In order to meet the domestic circumstances, outdoor-sports clothing has two sides to make market segments. The mass market can be located through the preferences degrees, and the professional players market can be located through developing professional programs. The paper also pointed out that as a part of life, outdoor-sports in the country needs time to spread.The results related to research in the field is not only to provide reference information for other urban expansion of outdoor-sports apparel in the same level cities, but also to provide data for the industry to support research in this field.