Research On The Improvement Of Service Marketing Of HZEX Management Consulting Company

Global trade development for over 100 years,especially in the recent 30 years,especially rapidly developed,combined with the enterprise because of its own development,in order to improve myself,to little detours,management consulting industry has got a rapid progress over the years.Management consulting industry in our country since the 1980 s,under the advocacy of national economic and trade commission,under the push of the Chinese association of enterprise management,through learning and introducing foreign advanced experience of management consulting,and combining with the actual condition of China's national conditions and the enterprise,thus opening the way of China's enterprise management consulting.Since entering WTO,the management consulting industry in our country has been greatly impacted by the management consulting company from abroad,and of course,there are also development in the competition,and there are also gains in the failure.Since China's reform and opening up,many companies began to go abroad,towards the world,found himself shorten the gap with foreign advanced enterprises of the same type,in order to catch up with advanced enterprise,thus need to have a rich experience of management consultants,as a result,many domestic enterprises become more and more urgent demand for management consulting services.Plus,with the first through some management consulting firm after consultation,to get more successful consulting case of rapid development,also led to more and more enterprises realize the value of management consulting.HZEX management consulting is located in Shanghai,China's economic capital.Headquartered in Shanghai,it is a consulting company incorporated in the United States.It has more than 30 years of experience in management consulting in automobile related industries.HZEX management consultancy,training,consulting business to focus on more business units at all levels of management personnel management skills training,management consultants to the enterprise,understand business situation,the management present situation,the situation,and carries on the analysis,combing,to find suitable for the condition of the enterprise management consulting solutions,and help the enterprises to do a good job of the ground,to help enterprises to get a promotion and development.In the face of numerous competitors,how to expand the volume of business and how to increase market share is the most important issue for HZEX management consulting company.The background of this article is based on consulting industry at home and abroad,with HZEX management consultancy,service marketing strategy as the research object,based on A management consulting company's internal situation,market environment,in-depth SWOT analysis,looking for the improvement of service marketing plan,in order to get A better development.This paper not only provides a theoretical basis for the future development of HZEX management consulting company,but also has certain reference value for other management consulting firms' service marketing improvement.