Research On Service Marketing Tactics Of HN Enterprise Management Consulting Company

The HN enterprises management consulting company established in2000, was founded by professional managers, college teachers and other professionals, It is a professional management consulting company. From its beginning, the company is committed to standing in the enterprise perspective, and professional services to provide customers with high quality, high-level solution, suitable for enterprise needs and can be landed.HN enterprise management consulting company, during the developing period, its operating conditions is not optimistic. In the business scale, the scale can not continue to increase, its performance is sometimes good and sometimes is bad. There are many difficulties in opening the new market and obtaining the favorable opportunities HN enterprise management consulting company is facing bigger, stronger long-standing difficulties and challenges, seriously speaking, there may be facing considerable risk of continuing operations.Therefore developing a mix of effective services marketing tatics to enhance the market competitiveness of the HN enterprise management consulting company has a positive meaning and reality of the reference value.From a marketing point of view, the article uses, comparative study of methods, systems research methods, case studies, macro analysis and micro analysis methods. First, the difficulties of HN enterprise management consulting company are analysised, services marketing theory is used, then, in the company’s PEST analysis, five forces analysis are done, then after the SWOT analysis of HN enterprise management consulting company, the market segmentation, selection, and market positioning are well done. The use of7P service marketing tactics for HN enterprise management consulting company is reliable, namely product, price, place, promotion, people, physical evidence, process basic tactics, and then, according to the consulting project’s life cycle theory, the marketing tatics mix during the different period is designed, to improve the market competitiveness of HN company, and the continuous development in the fierce market competition.This thesis consists of five parts:The first part:asking questions, to analyze first the research background--the development of HN enterprise management consulting company, the problems it is facing, then introduced the significance of the research, methods, and the basic framework. The problems of HN management company are focused in chapter1..Theoretical Summary in the second part insist of the development state t of the management consulting and the basic theory of management consulting, marketing services,.7P marketing tacitcs are brief introduced in chapter2..The third part is the process of problem analysis, including market environment analysis, industry competitive environment analysis in chapter3. HN company’s internal resources are analysised. Using the SWOT, the company’s strengths, weaknesses, opportunities and threats are showed, to build their SWOT matrix. Then the company’s target market segments, selection, and market positioning are processed in chapter4;The fourth part is to solve the problem, the7P service marketing tactics are used in HN enterprise management consulting company analysis in Chapter5. In chapter6, different tatic mix of service marketing is proposed during different period of consulting marketing on the basis of life cycle theory of management consulting project.The fifth part is Summary and Outlook in chapter7, to draw the main conclusions of the study and problems.