Research On Franchise Mode Of R Wedding Experience Shop

The franchise model is essentially a series of intellectual property rights of the paid transfer as a link to the franchisee and the licensee into a business alliance.The franchise is centered on the transfer of intellectual property rights or the transfer of intangible assets.The franchise system is based on brand value,a copyable business model and a range of marketing strategies,management training.In actual operation,the franchisee and the licensee have their own different interest demands.The business problems and conflict risk management is particularly worthy of attention.In the traditional wedding rental industry,the current lack of well-known brands,business chaos is also endless,so as to explore the new business model has a positive meaning.R company is the wedding industry in China's rapid development period of growth,set wedding design,production and sales in one of the professional wedding company.Trapped in the export reduction and the single domestic sales channels,R companies use their own brand,stripped of manufacture,the establishment of franchise system to achieve business transformation,but also produced a direct store and franchise stores conflict and other problems.Based on the experience of relevant enterprises,the paper studies the establishment of the franchise system of R wedding dress company,and makes a judgment on the improvement of its model,including the continuous optimization of user experience,the promotion of franchise management and training,improve the performance appraisal system and other improvement programs.Through the analysis of R company and solve the actual management problems,it also can explore a set of sustainable development model for wedding rental industry in China.