Research On Precision Marketing Application Of D Company

"Precision marketing" is very hot word in these years. Many companies make decisions depend on big data and recommend production to customers depend on customers' behavior. Big data create a lot of value for a company.Company D is the one of China's leading company which provide entertainment information. As we all know customer is the foundation of the survival and development of enterprises, retaining and attracting customers and clients to fully exploit the potential profit is the key to enhance the core competitiveness of enterprises. There are 3 important parts in this article. First is summarizes the D company, analyzes the present situation and existing problems of the existing marketing model; Secondly, according to the characteristics of the D internet enterprise marketing mode and in accordance with the general process of data mining,the Precision marketing platform is built. Last but not least, according to real data we use classifie?collaborative filtering to build model and give a application example in precision marketing. According to D company how to use precision marketing platform to do marketing, which has certain reference significance.