On The Mechanism Of The Promotion Of Brand Value By Precision Marketing

Under the condition of economic globalization, the competition among countries often performs as competition of brands. With the urgent need of strenthening the brand construction and promoting the brand value, China has been in inferiority in the competition. Especially, the marketing environment has changed a lot in the 21st century,commodity greatly enriched and brand loyalty short forced firms end the aimless mass marketing .To fit in the new marketing environment, enterprises should carry out precision marketing, and promote the brand value by precision marketing.First of all, this thesis states the basic theory of precision marketing and brand value. The connotation of precision marketing contains the precision of clients, technology, and products. Brand value involves the meaning, the representation, and influence factors of changes. Then, creatively, the thesis establishes and analyzes the work mechanism of precision marketing and brand value from three aspects—First, the precision of client affects the customer's loyalty, which promotes the brand value from the changes of market demand; Second, the product precision highlights the core value of brand, which promotes the brand value from the angle of enterprises; Third, accurate technique creates advantages in the competition, so as to enhance the brand value. At last, aiming at the problems of Chinese enterprises, the thesis discusses how to promote the brand value form the angle of precision marketing.