Marketing Strategy And Its Application JS Company "Su Smoke" Precision

The core idea of precision marketing is accurate, precise, and measurable. With advanced database technology, accurate market demand, and developed the modern logistics means, Enterprises provide the right product to the right customer at the right time, in the process, the enterprise and the customer both realize the value of grow that the same time.In the tobacco industry, in accordance with the precise marketing work,the national bureau puts forward "accurate positioning, organic docking, highlight the brand, promoting the marketing synergy" and "General requirements for accurate information, accurate delivery, fine management" requirement, with its own brand of actual situation, through the development of "precision marketing Su Yan" brand,JS Company can take the initiative for retail, consumer oriented,"customer value chain","brand value chain" as the "two main chain", by time, region, customer classification for the "three dimensions", pay close attention to the "Su smoke" brand coverage, distribution rate, dynamic sales rate, the rate of out of stock the growth rate, the "five rate", which realize the Su tobacco brand "five fine"--"good positioning, precise information, the delivery of precision, fine management, excellent guide", so as to promote the "Su smoke" brand of steady growth, the sustained and healthy development of industry and commerce, realize win-win, collaborative development.In this thesis, JS Company how to effectively implement precision marketing as an entry point to the "Su smoke" brand, to explore specific measures to achieve precision marketing and programs for the development of enterprises that provide valuable reference and experience.This thesis is divided into a total of six chapters, the first chapter mainly analyzes the topics of the background, objectives and ideas and methods. The second chapter describes the relevant theoretical knowledge of precision marketing, as well as precision marketing in the current status of the tobacco industry and application. The third chapter analyzes the implementation of the Tobacco JS precision marketing background, summarizes the China Tobacco Jiangsu Development and the status quo. The fourth chapter discusses the "Su smoke" brand imported precision marketing, in-depth analysis of the "Su smoke" brand imported precision marketing support internal and external conditions as well as its precise marketing strategy plan. Fifth chapter describes the "Su smoke" brand precision marketing system construction, and discusses the "Su smoke" brand precision marketing implementation effect of the comprehensive evaluation. Chapter VI is the conclusion, the main analysis to markets, information, brand, sales representatives precision-oriented marketing strategy, and the future market precision marketing were discussed.Finally, the study concluded that:In order to better understand the customer’s relevant information, to grasp is the cigarette market, JS Company should actively study the precise marketing strategy, the implementation of this strategy will help companies identify the market, improve the corporate brand competitiveness, and promote enterprise development and growth.