| As the first professional third-party food inspection agency in China,W is unlikely to compete with the well-known comprehensive testing institutions in terms of capital,manpower and brand.Hence,if W wants to gain a foothold in the market and enjoy good momentum,it is necessary for it to further study the market,deepen the understanding of changes in macro environment,and get a more comprehensive understanding and analysis of the extent of the threat of competitors and other various forces so as to make correct strategic choice,find the right path and the direction to enhance their competitive force.This paper delves into the core competency of W third-party Inspection Company who hopes to become stronger and bigger through this strategy.Although third-party Inspection Company remains unknown to many people,it plays an increasingly important role in safeguarding people's daily life,be it in food security or in home appliances.However,most of the influential third-party inspection companies are from foreign countries since third party inspection companies in china start late and with weak credibility.Therefore,in order to enhance the core competency of w third-party Inspection Company,this paper mainly discusses its existing problems,for example,inefficient staff training,poor customer relation management,a lack of standardized technology and weak public ity and corporate culture etc.Meanwhile,some countermeasures are put forward through case study and statistics analyses,including such strategic measures as promoting its awareness of product differentiation and brand differentiation as well as some concrete practices for instance,strengthening the reserve of talents,improving the salary system,and enhancing the customer relation management(CRM)etc.Hence,by analyzing the current problems encountered by W third-party Inspection Company,the author hopes to provide references for other third-party Inspection Company who wants to make a difference in the market. |
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