H Company's Cross-border E-commerce Export Logistics Mode Selection Based On Analytic Hierarchy Process

In recent years,with the deepening of global economic integration,the implementation of the national “Belt and Road” and “Internet Plus” strategies,the arrival of numerous cross-border e-commerce favorable policies,and the development of Internet technologies and network technologies,traditional foreign trade companies and domestic e-commerce companies have launched cross-border e-commerce business,and China ' s cross-border e-commerce has developed rapidly.Cross-border e-commerce logistics has arisen due to the development of cross-border e-commerce and is also a key link in cross-border e-commerce trade.In order to meet the requirements of small-scale,high-frequency and fast delivery of cross-border e-commerce trade,cross-border e-commerce companies mostly outsource their logistics operations.Therefore,it is very important to select the appropriate export logistics model.A small and medium-sized enterprise H company engaged in export trade has also joined the ranks of cross-border e-commerce in line with trends,but there is still an improvement demand for the choice of export logistics model.This article starts with the relationship between cross-border e-commerce logistics and cross-border e-commerce,and introduces the main mode of operation of cross-border e-commerce logistics;On the basis of existing literature research,a comparative analysis was performed on the scope,advantages,and disadvantages of the six major cross-border e-commerce export logistics modes such as postal parcels,international express delivery,Special line logistics,overseas warehouses,Cargo collection,and fourth party logistics.Then,taking the H company engaged in cross-border e-commerce(B2C)export trade as the research object,it introduced the current status of the company's cross-border e-commerce operation and management,analyzed the necessity of the company to select a suitable logistics model;Analyze the macro and micro factors that restrict the choice of the company's logistics model,and build a cross-border e-commerce logistics model selection evaluation index system from five dimensions: availability,reliability,responsiveness,logistics cost,and flexibility;The customers of H company require high responsiveness and logistics cost.Through the expert scoring,we carry matrix graph analysis on the previous 6logistics modes from two dimensions,such as service responsiveness and logistics cost,and get the conclusion that high response and low cost overseas warehouse mode should be adopted for the high frequency transactions of H company.The innovation of this article is that it has firmly grasped the pulse of the development of the times and analyzed the emerging industries that are closely related to cross-bordere-commerce and cross-border e-commerce logistics.Taking H company as the research object and taking the practical problems as the guide,it constructs the evaluation mode of logistics mode selection,and selects the suitable cross-border e-commerce export logistics mode in combination with the matrix graph method and the analytic hierarchy process,in order to provide reference for many small and medium-sized foreign trade enterprises engaged in cross-border e-commerce(B2C)to choose logistics mode.