Research On The Development Strategy Of Shaanxi Kai Sheng Pharmaceutical Co.Ltd.

With the improvement of the overall economic level of our country and the continuous improvement of the people's quality of life,the masses have further pursued the life of health,longevity,high quality and high quality,and created opportunities for the development of the health management service market of traditional Chinese medicine.Shaanxi Kai Sheng Pharmaceutical Co.,Ltd.is a health management company specializing in the conditioning of meridians and collaterals in traditional Chinese medicine.The company has already possessed certain resources and ability to control resources.However,because of the change in the health market environment of traditional Chinese medicine and the intensification of competition,the limited company of Shaanxi Kai Sheng pharmaceutical company is facing the problem of lagging behind the development strategy.Question.In order to further develop and expand,a comprehensive strategic upgrade must be carried out to provide the masses with a professional and customized solution to the health management of traditional Chinese medicine.The paper chooses Shaanxi Kai Sheng Pharmaceutical Co.,Ltd.as the research object,and studies the development strategy of the company.The paper makes a systematic investigation and Research on the internal and external environment of Shaanxi Kai Sheng Pharmaceutical Co.,Ltd.,using the SWOT analysis method and the linear trend market demand forecasting analysis method.It points out that the market development strategy of Shaanxi Kai Sheng Pharmaceutical Co.,Ltd.is backward,the product strategy innovation is insufficient,and the human resource strategy is scarce.In order to ensure the strategy of the market development strategy,the product innovation strategy,the product innovation strategy,the human resource strategy and the financial management strategy,and to ensure the strategy,the optimization strategy of the Shaanxi Kai Sheng Pharmaceutical Co.,Ltd.is put forward in the light of the problems of the financial management strategy,the low staff service level and the backward management mechanism.The organization guarantee,system guarantee,information guarantee,team guarantee and cultural guarantee provide reference and inspiration for the future development direction of the health management market of traditional Chinese medicine.