Study On The Development Of PU JI SHENG TANG Museum Of Traditional Chineses Medicine Market

At present,the Chinese medicine market continues to heat up,in the five session of the twelve days prior to the convening of the CPPCC National Committee,Chinese medicine proposal for the delegates to become the hot topic of Chinese medicine,the revitalization of usher opportunity.As a time-honored Chinese Heritage Museum-nearly two hundred years in jishengtang how to enhance their brand influence,expand the market has become an important topic of the research,and the design of the Museum of traditional Chinese medicine market development strategy is the key in jishengtang can move toward the country and the world.It is generally believed that in the next few years,the Chinese medicine industry will face a new round of reshuffle,and the cruel principle of survival of the fittest will eliminate some old thinking,old practices and old products in the traditional Chinese medicine market.Pu jishengtang must use the product features and resources advantages,according to the market and their own situation and continuously improve their business strategy and market development strategy,seize the opportunity to win,become a star Chinese Chinese medicine market.This article is in the guidance of marketing theory,to explore the status quo and future development direction of Chinese medicine market,and analyze the advantages and disadvantages of the Pu jishengtang,will dissolve in the theory practice,perception theory in practice,through the analysis and comparison of more clear market jishengtang lock in development direction,provide strategic implementation plan for the future the development of.