Strategy Study On The Chain Management Of ZY Traditional Chinese Medicine Health Care Center

With the development of China's economy and the continuous growth of residents' income,the consumption concept of residents has been gradually changed,and the consumption ability has been greatly improved.In addition,the market of healthy health products is further expanding,and the industry competition and market demand are developing at the same time.ZY as a new force of health and health care industry,how to survive and develop in the fierce market competition has become the first issue to be faced.Based on the integration of strategic management and chain management support of the two theories,using PEST model,five forces model,SWOT analysis tools,in-depth analysis of traditional Chinese medicine health products facing the development of the internal and external environment and market competition situation,put forward ZY Chinese medicine health museum chain implementation and guarantee business strategy.ZY Company should break the bottleneck of the high degree of homogenization of industry competition,find the direction of differentiated development,and gradually achieve the strategic goal of health and health integration based on products and services.The paper is divided into six parts.The first part is the introduction,describes the research background,purpose and significance of the project and research methods;the second part is the overview of related theories;the third part uses the strategic management analysis tools for ZY Chinese medicine health museum environment analysis;fourth part SWOT analysis results of the fifth part,based on the business strategy;put forward ZY Chinese medicine health museum the chain management strategy implementation measures;the sixth part,ZY medicine health museum chain management target security.