The Business Plan Of ND Company Traditional Culture Health Project

With the speedy development of our economy,people are living a quick,tense and high-pressure life;with the constant innovation of electronic products,people are becoming smartphone addictive,sedentary and indoorsy;with the effect of population structure policies,people are facing an “aging” society.Due to the aging problem and spreading sub-health phenomenon and the evolutional effect of the overall national and multinational health concept,people's demand on regimen rises up to an unprecedented level and become a mainstream trend and hot topic today.However,the national regimen industry chain is flourishing and contending and basically focusing on health care.These regimen industries are mostly independent operation with many branches and poly functions.In addition to that,there is always extended service industry from the regimen industries.In order to maintain a healthy development of regimen industry,people must deepen the concept of regimen with the basic roots of traditional culture.People must integrate the theory with practice so as to fulfill the true regimen.Meanwhile,people should integrate the resources of the regimen industry with the help of internet intelligence platforms and then share the high end resources on the web,then create better regimen mods with the combination of wellness tourism and architecture.In conclusion,this essay takes “the traditional cultural regimen project of ND Company” as its theme.Firstly,it summarizes the current development situation of national regimen industry by reading the literature,magazines and related information.Then it concludes the trend of future regimen industry with PEST through the comparison to foreign regimen industry.After that,the research plan and method is based on the author's own experiences on the regimen industry and the theory gained from EMBA courses.This essay analyzes the environment of regimen industry by using Potter's five strength models of strategic management and set different requirements of the project according to the actual situation of the project.And then the development strategy,plan and measures of the project are figured out after the analysis of the strengths,weakness,opportunities and threads by using SWOT.This essay determines the project's targeted consumers,markets and market orientation with analysis of strategic marketing theory STP and works out the measures of the products,price,place and promotions according to marketing 7P strategy.At last,the investment budget,fund management is decided according to the financial analysis and the risks parameter is predicted based on the evaluation of earnings,economic benefits and social benefits.The risk factors are analyzed with countermeasures so as to guarantee the feasibility of this project.