| Internet development in China in recent 20 years,presents the situation of rapid development and a sharp rise in the number of Internet users,according to statistics,China's Internet population is 620000,1997 to 2017,China's Internet population has grown to 772 million people.In the 21 st century is the era of information society,is also the age of the Internet,the development of Internet has changed the way to contact customers,the Internet and mobile Internet changed the way people's traditional consumption behavior,network consumption has subsequently developed,the network consumer behavior to a great extent,many also is different with the traditional consumer behavior,this new type of consumption patterns to the electronic commerce,in the face of the new things,mental state and behavior of the consumption subject is also becoming more complex and unpredictable,the network consumer purchase decision-making process affecting the sales model of the enterprise.Chinese market for mother-and-child products is at a golden age.With the opening up of a single child and a single child,the demand for mother-and-child products is rapidly rising.The good kids group was founded in 1989,opened the U.S.market in 1996,opened the European market in 2002 and quickly became a leader in these markets.The goal for 2015 is 3 billion for online sales,which is 82.77 percent higher than the 30 percent annual growth in offline stores and a model e-commerce enterprise for 2015-2016.The practice research of network consumption behavior is mainly aimed at the specific practical problems,which is oriented to the practical application.By studying the phenomena and characteristics of network consumption behavior,we can explore and understand the situation of consumers in order to better sell the network.Internet and mobile Internet consumption and traditional consumption,we can improve the existing Internet consumption behavior and traditional consumption behavior,at the same time,we can rationally formulate and implement sales strategies under different consumption behaviors,and we can combine the advantages of the two to make local consumption easier and promote consumption.For enterprises,consumer behavior determines the direction of the enterprise's sales pattern.Understanding and analyzing consumer behavior under the Internet economy will play a key role in the enterprise's sales,and only by knowing consumer behavior now,can it bring new opportunities to the enterprise's sales and make it invincible.Finally puts forward to want to let the Good kids can better meet consumers' consumption experience,and for business development,put forward the way to improve marketing channel,mainly include: with the help of a "third party" win-win situation;Give full play to the network marketing advantages,expand overseas markets,on the marketing management mode of development can lay from four aspects: new consumer oriented constantly,a good network moral image,online marketing,expand to social networking platform,actively develop infinite power. |
