Feasibility And Development Strategy For Australia’s Baby Products Business In Taobao With C2C Mode

In recent years,online shopping has got rapid development in China,and become an important way for people’s daily consumption.With the development of online shopping,as well as the increase of the per capita disposable income,we have seen a continuous rising of market demands to quality goods that are imported from foreign countries,with which thus contributed to the emergence and development of overseas purchasing business.Since the implementing "two-child" policy and therefore foreseeable "Baby boom",and the crisis of confidence which is triggered by a serial of scandals regarding to domestic products quality,baby products oversea purchasing become much more popular in recent years.Lots of baby products overseas purchasing businesses mushroomed.Taobao Net,the giant of C2C platform,gathers a lot of such overseas purchasing businesses.Infant formula is taking the largest consumption portion among all the baby products,and has certainly been brought into sharp focus.Australia as one of the four main milk source countries in the world has always been intensively pursued by the overseas purchasers.This article takes the market situations into considerations that of.popular online shopping and bustling overseas purchasing for baby products,and analyzes the online shopping market size,online shopping cosumer group scale and behavior,online shopping development trend,baby products market current status,then further researches on the comsumption characteristics of the new generation parents,baby products market capacity in China,especially online and overseas purchasing baby products development space.Meanwhile,using PEST theory to analyze the macro environment of internet shop;through the analysis of the Taobao platform advantages,overseas purchasing market advantages,and Australia baby products quality advantages,to analyze internet shop’s market competitiveness;combing with the financial assessment and SWOT analysis,to demonstrate the feasibility of the internet shop business.And there are so many net shops in Taobao.Participants who want to stand out and develop sustainedly are required use certain marketing techniques and development strategy.This paper combines enterprise life cycle theory,"4Ps","4Cs" marketing strategy,as well as the micro-blogging,Weixin,forums,QQ,big data marketing and other online marketing strategies,and the research on the supply chain integration approach,explores net shop business development strategy.Overseas purchasing has become a significant segment of online shopping markets,but the relevant laws and regulations haven’t been formulated.Through the research on Australian baby products overseas purchasing business,the article tries to explore similarity of overseas purchasing’ business models,raise problems that need to be standardized,and then provides recommendations to overseas purchasing business development.