Research On The Precise Marketing Strategy Of Baby Online Based On Big Data

With the continuous expansion of human network activities,the rapid development of large data technology,which constitute the data mirrored the world,so that we can more clearly understand themselves and the world,and to guide the production,economy,education and other activities,All aspects have had a huge impact,but also for the market in the precise marketing and other activities to provide technical conditions.Based on the analysis of large data and accurate marketing methods,this paper takes the baby online and infants supplies Co.,Ltd.as the research object,and analyzes the current situation of the company's management and management,and clarifies its advantages and shortcomings.On the basis of the above analysis,in the large data driven,based on the establishment of a precise marketing management system.Based on the management system,the author has made a study on the precise selection of customers and the precise selection of marketing strategies,and put forward the implementation of safeguard measures,in order to improve the baby online management problems,enhance the baby online and infant supplies Co.,Ltd.in the mother and child industry Competitiveness.This research will combine the big data technology and the precise marketing method theory,and combine the actual situation of the baby online and infants supplies Co.,Ltd.,which provides a new way to expand and maintain the customers and improve the competitiveness in the fierce mother and child market.Which provides a reference for the management of mother and child sales entities in the current network sales environment.