CRM Application Study For Maternity & Baby Products Retailing

In recent years, as Chinese per capita income increase, and the unique structure of the family, baby products market is continuing rapid growth. At the same time, the large-scale hypermarkets and new e-commerce websites with financial support all tried to occupy with a place in the market. This cause tough competition and forcing some companies use low-price strategies to gain competitive advantage, resulting in vicious competition between industries, reducing overall profitability. As to enhance the core competitiveness of the customer relationship management system (Customer Relationship Management), will feature the latest information technologies, which include Internet technology, electronic commerce, call centers, multimedia technology, data warehousing and data mining analysis modules, the real understanding of customer needs and the needs of time, to maximize the value of mining customers. To achieve a unified data platform to support the physical stores, online, catalog, wholesale, different sales channels. And thus enable enterprises to get the best social and economic benefits.CRM customer relationship management system to implement the application in MMGB, how the customer point of contact from the collection, analysis, collation of basic data, combined with market research results obtained the customer life cycle, understanding the customer needs at different stages after a comprehensive category management, layout and display advertising. Smart business analysis platform to further optimize business strategies, create greater market share and maximize profits. At the same time, it will also be competition in the market's competitiveness cannot be copied...