The Research On Financial Strategy Of Guangzhou Jiangtong Copper Products, Ltd

With the slowdown in the global economy,Chinese economy into the new normal,the industry supply side reform,demand situation of nonferrous metal industry weakness has brought great challenges to the non-ferrous metal industry.How to enable enterprises to continuously make progress in reform,to adapt to the development of economy and environment,has become an important issue to consider for many enterprises.And the development of enterprises with the development of financial strategy is particularly important.At present,the overall nonferrous metal is oversupply,prices have been hovering in the low,coupled with the impact of alternative,in such a situation,how to maintain its own competitive advantages and improve risk control ability,development and effective implementation of the company's financial strategy becomes the enterprise's pressing matter of the moment.This article is divided into four parts.The first part is the introduction,describes the research background and significance,summarizes the theory of domestic and foreign financial strategy,and describes the research ideas and methods.The second part introduces the basic situation of Guangzhou jiangtong and business environment,analyzes the financial strategy situation combined with the internal and external environment,and pointed out many financial problems at present.The third part describes the development goal of financial strategies of Guangzhou jiangtong,including the goals and principles of development,combined with the current financial strategy problems and the life cycle of the financial strategic arrangement.The fourth part mainly discusses the implementation of the company's financial strategies and the necessary to complete a series of safeguard measures.This paper based on the theory of financial strategy as the breakthrough point,using the theory of enterprise life cycle,combined with the specific financial situation of Guangzhou jiangtong,points out the existing problems such as asset liability ratio is too high,the operational efficiency is not high,make expanding financial strategy arrangements for Guangzhou jiangtong.To optimize the debt structure,expand financing;investment integration,product diversification;formulate reasonable income distribution policy.In terms of financing,suggestions for optimizing debt structure,strengthen financial budget,carry out financial leasing,the issuance of bonds;in terms of investment,suggestions to improve the company's core ability and core competitiveness,logistics integration investment,save transport costs,product diversification,increase market share;in the income distribution,suggest that the company distribute the profits reasonably,scientifically distribute the income of human capital;in terms of capital operation,suggestions to improve asset turnover and by reducing the capital operating strategy of the proportion of current assets to enhance operational efficiency.