The Company's Business Plan Of Shanxi Chengbang Education And Technology

Shanxi Chengbang Education Technology Co.,Ltd.business plan,laying the foundation for the establishment of the company,planning for the operation of the project.Everything is hard to begin with,and a good plan is half the success.Through the analysis of the project,four basic questions of entrepreneurship are answered: capital problem,strategy problem,marketing problem and risk prevention and control.This article first analyzes the marketing environment of the education and training industry,analyzes the four aspects of the political,economic,social,cultural and technical aspects of the education and training industry,and analyzes the bargaining power of the competitors,potential entrants,suppliers and buyers by the Potter five force model,as well as the substitute product.Then,the SWOT analysis of the project is carried out to analyze the advantages and disadvantages from the company,analyze the opportunities and threats from the outside of the company,formulate the company strategy,and draw up the strategic planning of the company's phased development.Through the market segmentation,we will identify the target market and complete the market positioning.Then,a detailed analysis of products,prices,channels and promotions is made on marketing strategies,and experience strategies and group leader marketing strategies are put forward.Through financial analysis,Forecast Ltd's three years' profit,assets and liabilities and cash flows are analyzed.Finally,it analyzes the market risk,policy risk,business risk and management risk in entrepreneurship,and gives corresponding countermeasures.The following suggestions are made to the venture company:Through the project promotion of Chengbang Education Technology Company,we should clarify the investment value of the company and invest abroad to solve the capital problem.Through profit forecast and three years financial data estimation,it shows that the company has good financial condition in the future and can meet the requirements of company's development strategy.To develop the development strategy of Chengbang Education Technology Company: to concentrate on running a brand school first,after the online education platform is stable,it will expand to the periphery and expand to the provinces.The company keeps its strength in the early stage,avoids the vicious competition,and develops the intelligent learning in the education and training industry with its own scientific and technological advantages,and expands the scale of the company through the direct chain mode.To formulate the marketing strategy of Chengbang Education Technology Company: according to the results of market segmentation,the students are provided with differentiated and individualized education and training services for primary,junior and high school students in accordance with the market segmentation results,and the online K12 general education service is covered,and the market is the "intelligent" study.Through product research and development,we can improve quality and innovation,penetrate the existing market through penetration pricing,and carry out promotional activities in the form of "learning group".Establish the risk prevention countermeasures of orange Gang education technology company: improve the flexibility of the company's management,establish the financial budget system,use "platform,warmth,guarantee and status" to attract the talents to prevent the brain drain,and use the "system,culture and emotion" to condense team strength to solve the various risks encountered in the future development.