Marketing Strategy Research On D Education And Training Institution

In recent years,in the context of fierce economic globalization and market competition,the enterprises have extended their fields of competition from each other to the competition of talents,which leads to a trend of lifelong learning.At the same time,with the continuous improvement of people’s living standard,more and more people are improving their skills and abilities by participating in various education and training programs.However,subject training is subjected to a lot of restrictions,and skill training is making robust progress.D education and training institution was founded in Xi’an,Shaanxi Province in 2018.The company’s major business includes degree promotion,training for postgraduate entrance examination and qualification certificate.The company’s advantages lie in its upper-level resources with high-quality,while its disadvantages are deficiencies in customer resources and customer development capability,and it is difficult for the marketing department to improve its performance.Under this background,this article analyzes the marketing strategy of D education and training institution.Firstly,the article collects the domestic and oversea research literature and have a introduction of related concepts and basic theories.Then it performs research on the sales environment of education and training institution from three perspectives such as macro environment,micro environment and industry environment.Secondly,based on the marketing survey,the article focuses on researching the problems existed in marketing strategy for D education and training institution such as: product problem is reflected in a shortage of properly trained teachers,inadequate course types,and unsatisfactory teaching environment;the price problem lies in that the price is so high that it is difficult for the target customers accept it;the channel problem lies in the unsatisfactory effect of marketing and promotion;the promotion problem lies in the unattractive measures of promotion.In-depth analysis of the reasons is also performed,the major reasons are inadequate product planning and construction,unscientific pricing methods,inadequate extension in marketing channel.Last,the article proposes corresponding improved method according to the solution to sales for D education and training institution,and explains from product,price,channel and promotion,and constructs the guarantee measures for marketing strategy in order to help marketing strategy better implemented.Using the above marketing strategy optimization,discovering the problem and correcting it in time,actively coping with market competition by adopting differentiated marketing strategy,ensuring that enterprises will maintain a good advantage among similar competitions in the market.At the same time,it is hoped that it can provide reference for improving the marketing level of other education and training institutions in future’s development.