Research On Marketing Strategy Optimization Of Gansu Bsh Education Training Company

Presently,China’s vocational education training industry is thriving,especially after the advocation of the “Healthy China” strategy proposed by General Secretary Xi Jinping in the report of the 19th National Congress of the Communist Party of China and the implementation of the National Health Commission’s policy of constantly taking multiple measures to build health talents,which caused the high demand for health talents.As a cradle of health talents for the society,medical vocational education training institutions are faced with a more broad market prospect,a brighter future of medical vocational education training industry,and more considerable profits.In this case,relevant training institutions quickly entered the market,and the competition in the industry has become fierce gradually.How to expand market influence and market share is a key issue faced by these institutions.Therefore,training institutions are forced to seek changes in marketing strategies so as to get better market effects and market share.This paper mainly takes Gansu BSH Education Training Company,founded in2010,is a training institution focusing on medical vocational education in northwest China as the research object.Although BSH Education Training company has been engaged in the field of medical vocational education training for eleven years,has occupied a certain market share,and gained a good social reputation,it will inevitably be surpassed by other competitors,if it continues to rely on the original customer base and marketing strategy in the increasingly fierce market competition,which is not conducive to the long-term stable development of the company as well.At the same time,the company has gradually exposed some problems under the condition of long-term operation.According to use PEST analysis method,Porter’s five force and SWOT analysis method,combined with their own industry and company’s information.The author first analyzes the company’s current marketing status,existing problems and causes of problems,and then researches on the company’s macro environment,such as political environment,social environment,economic environment and technical environment.By focusing on the marketing concept of the company and the industry competitive environment it faces,SWOT analytical method is used to analyze the micro environment,and the advantages,disadvantages,opportunities and threats of the company are obtained.On this basis,from the practical situation of the industry and the region,the author further defines the company’s marketing strategy objectives and principles,develop marketing strategies and safeguard measures in line with the actual development of the company.This paper tries to construct a more scientific and perfect marketing strategy for Gansu BSH education training company with the intention to comprehensively improve its marketing effect,expand its market share,and promote its healthy development.At the same time,this paper can help the other companies of medical vocational education training.