D Management Consulting Company Differentiation Strategy Research

D management consulting company was born in 2009,it set up when the management consulting industry developing rapidly,many management consulting enterprise hatched,in this case,the D management consulting firm in combination with their own advantages,the lean management as the breakthrough point of the management consulting business,committed to the company as a good international consultancy.D management consulting company has achieved good performance and reputation in the industry for more than 9 years.The rapid development of the market in recent years,however,also led to the fierce competition in the market is rising,the change of market demand and the competition of industry breakthrough point shift to D management consulting company also affected the development of industry,in the face of such competitive environment,how D company,in the fierce competitive environment in the form of how to develop themselves,and constantly improve their market competitiveness,is D management consulting company is facing major problems.This article mainly USES the differentiation strategy related theory to analyze D the company's strategic choice and research:the article first to D management consulting company's present situation,the management consulting industry now were analyzed,and the clear development path of the key elements in D company;Then use a PEST and porter five model on D management consulting company's internal and external environment for effective analysis,made on the basis of analysis of its resource capacity D management consulting company's SWOT matrix,clear the company's disadvantages and opportunities threats;According to the positioning of D company,using QSPM analyzing feasibility of D company's competition strategic choice,and ultimately chose the differentiation strategy,the service,price,product,market differentiation in four aspects,such as union,and gives the corresponding safeguard measures six differentiation strategy.