Research On Internet Marketing Strategy Of Hongda Swimwear Company

With the popularity of water sports and the rapid development of hot spring industry,consumers' demand for swimwear is increasing day by day.Now crowded swimsuit,swimwear brand is numerous,how to succeed in a swimsuit market beckoning,achieve sales and profits"growth",is a important subject in front of swimwear company.HTC is a swimsuit small business with a big challenge in the swimsuit market.In this paper,by using the basic theory of marketing,first of all,an overview of Hongda swimwear company and development status of network marketing is analyzed,and the product strategy,price strategy,channel strategy,promotion strategy and so on Angle analysis,summed up the Hongda swimwear company on the network marketing problems,mainly is the lack of professional personnel,poor quality of the network marketing services;Insufficient width of product;In the implementation of network marketing will be restricted and so on.Then from the macro environment,micro environment analysis of Hongda swimwear company network marketing environment,secondly according to the theory of STP Hongda swimwear company network marketing environment for the market segmentation,target market selection and market positioning.Finally from the product strategy,price strategy,channel strategy,promotion strategy put forward four perspectives Hongda swimwear company combination marketing design,and develop a certain security measures,to ensure' that the marketing strategy.In this paper,the research in order to improve the HTC company network marketing strategy,strengthen the key competitiveness of companies in the same industry,achieve better profits,but also provides some references for bathing suit small and medium-sized enterprise network marketing.