Marketing Strategy Research About DT Product Of TBEA India Company

Recent years, there is huge requirement of India power market, it is a developing period for Indian power market. Especially after took over by India new president, he encourages of investing from over sea. Therefore, it is a very good opportunity for transformation and transmission sector. As part of the transformation sector, Distribution transformer product is also the beneficiary of such kind of good environment. Meanwhile, there are lots of DT supplier active in India DT market, but their capacity are much different. So it is also the time for changing of structure in India DT market. TBEA India Company, is the subsidiary of T Group Company which is a renowned company all over the world. T Company constructed a world class green energy part in India, to fulfill T Company’s aim, TBEA India company join with Haihong Company, involve Haihong Company’s advanced technology, to develop DT products in India market.This research based on TBEA India Company’s strategy about how to enter into India market. After reading related document and research, consider about India macro-economic environment and internal microcosmic factor of TBEA India Company along with competitor situation analyzing, according SWOT matrix, to understand TBEA India Company’s strength, weakness, opportunity and threaten. Further, we use marketing segmentation thesis, to analyze TBEA India companies DT market. According to the result of recognition of hardcore strength, to positioning marketing of TBEA India Company. Hence, we make product strategy, price strategy,channel strategy and promotion strategy, also we suggest how to ensure to carry out all these strategy smoothly.TBEA India company is the biggest oversea investment of T Group Company, it is also the biggest investment of Chinese,TBEA India company from China till now. So every movement of TBEA India Company, is concerned by all of them. The successful of TBEA India Company related to the whole strategy of T Group Company, also effect the confidence of investor from China. I hope this analyzation on TBEA India company’s strategy of DT product, can give some reference to TBEA India company, to get more idea about their strength and weakness, and improve their marketing strategy if need be. I hope it can also help other similar company in any way.