Research On Network Marketing Strategy Of Shandong Heze A Company

The gradual development of the Internet, to promote the development of China's network economy, on the basis of the number of enterprises to carry out network marketing is also gradually increased. Network marketing has the characteristics of openness, inter temporal and spatial, interactive, personalized, but small and medium enterprises in the development of network marketing is not enough awareness, lack of technology, lack of funds and other issues. The Shandong Heze of SMEs a company as the research object, to a company's network marketing of in-depth analysis, trying to for small and medium-sized enterprises of our country to carry out network marketing to provide more choice and network marketing experience.This paper first describes the research significance and research purpose, combs the second network marketing literature at home and abroad, on the basis of analyzing literature and discusses the theoretical basis of network marketing. Done the preparatory work, in this paper, the status of a company network marketing of a comprehensive analysis, according to a company's internal and external factors, the use of marketing SWOT analysis model of a company's internal strengths, external threats, have the opportunity, enterprise weakness rendering the SWOT analysis matrix, is proposed for a company network marketing combination strategy. Through the analysis that a company to carry out network marketing is the main drawback is that the area is partial, network marketing supporting infrastructure is not complete, the company's financial stress, the early stage of the network marketing effect is not apparent, R & D personnel quality is not enough, network brand influence enough, these factors are a company to carry out the major obstacles in the network marketing. With the development of network economy, choose a suitable network marketing can maximum to avoid the disadvantage of a company, a company with the domestic well-known seeds roasted seeds and nuts enterprises to compete in the market of the network provided more effective support. The most suitable for A company's network marketing mix strategy for the reverse strategy. The use of this strategy fully rely on a company's unique southwest culture, the greatest degree of reduce a company's lack of funds and technical personnel of the pressure is more suited to a company's network marketing plan. The program can also make A products nationwide, the development of more potential customers resources.In addition, the flexible and innovative organizational mechanism is conducive to the implement of the network marketing innovation methods in the company A. The government's support will facilitate the innovation and development of its marketing pattern to network marketing.At the end of this paper, according to torsion strategy for a company is put forward to carry out the strategies of network marketing, the implementation of focus include:(1) a company must be relying on the southwest traditional roasted seeds and nuts, technology and culture; (2) to select a suitable own website construction strategy and establishing the company's Web site; (3) using engine, yellow pages of website promotion; (4) with third party online trading platform to carry out the trade of the network; (5) make full use of the network and the customer, dealers communicate; (6) to strengthen the training of a company network marketing talent.